Search results for "Experimental auction"
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The Value of Organic plus. Analysing Consumers’ Preference for Additional Ethical Attributes of Organic food Products
2023
AbstractOrganic Plus attributes strengthen the sustainability of the organic products and differentiate them from the ‘conventionalized’ organic ones. Products with Organic Plus attributes seem appreciated by organic consumers. However, research on consumers’ preference for Organic Plus is still scarce, leaving gaps in the understanding of the consumers’ characteristics of organic products with Plus attributes. In order to enrich the knowledge of consumers’ preference for organic products with Plus attributes, the present study aims to achieve three Objectives: (1) identifying which Plus attributes, among fair prices to local farmers, integration of people with disabilities and eco-friendli…
Functional food characteristics in organic food products—the perspectives of Italian consumers on organic eggs enriched with omega-3 polyunsaturated …
2022
Abstract Innovation in organic food products plays an important role in further developing its competitiveness in the market and meeting the emerging consumers’ needs. However, few studies have analysed consumers’ points of view of innovations on organic food, limited to the change in the natural food composition or the enrichment of the nutritional contents of the product. This study, using experimental auctions, aims to overcome this gap by enriching the knowledge on organic consumers’ preference for organic food with functional characteristics. Specifically, this study analyses the willingness to pay (WTP) of 110 Italian consumers for organic eggs enriched with omega-3 polyunsaturated fa…